For a supporter of Hammarby IF* their worst nightmare isn’t losing a match, it’s missing it. Unfortunately, real life can get in the way and in many situations, checking your phone is not socially acceptable. How can fans stay emotionally connected to the game even when they can’t watch it?
Vibrations don’t just signal that something happened, they can communicate what happened. With BajenVibbar, we created a screen-free match experience that translates live match events into distinct (and discreet) vibration patterns. Integrated into the official supporter app Forza Bajen, fans can feel every goal, chance, and setback — staying connected to the match without ever looking at a screen.
*Hammarby IF is known locally as Bajen.
Team:
Copywriters: Jessica Watson-Galbraith & Nils Landerberg
Art Directors: Elsa Lyck & Martha Falkenberg
Copywriters: Jessica Watson-Galbraith & Nils Landerberg
Art Directors: Elsa Lyck & Martha Falkenberg
