The world is full of fake news, scams, and misleading messages, making it harder than ever to know who or what to trust. How can a new plant-based fish brand stand out and feel genuinely trustworthy?
We created Fishy? Nothing Fishy. — a communication concept that turns the brand’s name into its greatest strength. By calling out fishy behaviour across culture, media and everyday life, the concept positions Nothing Fishy as the clear opposite: honest, transparent plant-based ocean food made from algae. In a fishy world, Nothing Fishy becomes the brand you can actually trust.
Team:
Copywriters: Jessica Watson-Galbraith & Hedda Holmberg
Art Directors: Kevin Skantz & Jennie-Ellen Dell Uva
Copywriters: Jessica Watson-Galbraith & Hedda Holmberg
Art Directors: Kevin Skantz & Jennie-Ellen Dell Uva
