We live in a fishy world. Everyday we hear about fake news, scam calls, and misleading messages. With very real and often heartbreaking consequences. So how can a new plant-based fish brand, appropriately called Nothing Fishy, feel genuine without falling back into familiar, ignorable and tired "green" clichés? And how can we create communication that a, gets remembered and b, stands out enough to get people to want to find it in a crowded supermarket?
We created the concept Fishy? Nothing Fishy. This turns the brand’s name into its greatest strength. The concept centres around calling out fishy behaviour in society thus positioning Nothing Fishy as the opposite. Honest and transparent vegan fish. Nothing Fishy is just plant-based ocean food. Amen.
Copywriters: Jessica Watson-Galbraith & Hedda Holmberg
Art Directors: Kevin Skantz & Jennie-Ellen Dell Uva
Art Directors: Kevin Skantz & Jennie-Ellen Dell Uva
