Despite being more connected than ever, every second young person aged 18–29 feels uncomfortable making or answering phone calls. How can we remind a whole generation that real connection doesn’t happen through texts alone?
Nokia was built in a time when people didn’t just message each other, they called.
Our brief was to help Nokia re-launch their tagline Connecting People. So we created Call Your Mom. A campaign built around the one call almost everyone knows they should make more often. Not to sell a product, but to sell a value: that phone calls are intimate, personal, and worth making — even when it never feels like the right time.
Our brief was to help Nokia re-launch their tagline Connecting People. So we created Call Your Mom. A campaign built around the one call almost everyone knows they should make more often. Not to sell a product, but to sell a value: that phone calls are intimate, personal, and worth making — even when it never feels like the right time.
Team:
Copywriters: Jessica Watson-Galbraith & Elsa Ekholm
Art Director: Nils Magnusson
Copywriters: Jessica Watson-Galbraith & Elsa Ekholm
Art Director: Nils Magnusson
