You cannot have missed that young people today avoid answering the phone when it rings. They never pick up. Is one of the most intimate forms of communication dying? How can Nokia relaunch their famous tagline “Connecting People” and bring back the phone call?
We created a campaign for Nokia that focuses on the one call almost everyone feels they should make more often, to their mom. By tapping into an emotional truth, the feeling that it’s never the “right time” to call. the idea emphasies the importance of the phone call. It's is intimate, valuable and worth bringing back. In a world of endless sms threads, group chats and dms Nokia reminds us what it really means to connect.
We created a campaign for Nokia that focuses on the one call almost everyone feels they should make more often, to their mom. By tapping into an emotional truth, the feeling that it’s never the “right time” to call. the idea emphasies the importance of the phone call. It's is intimate, valuable and worth bringing back. In a world of endless sms threads, group chats and dms Nokia reminds us what it really means to connect.
Copywriting: Jessica Watson-Galbraith & Elsa Ekholm
Art Direction: Jessica Watson-Galbraith & Nils Magnusson
Art Direction: Jessica Watson-Galbraith & Nils Magnusson
