For the 2026 D&AD New Blood Awards, money transfer company Wise asked us to design a campaign or experience that speaks to parents who want to encourage their kids’ desire for adventure abroad and prove Wise is the smartest way to manage money wherever they go.
The brief came with a challenge: Wise can’t market directly to under-18s. So while the solution is for 15–17-year-olds, it must speak to their parents.
A bonus: address the fact that only 24% of young people receive meaningful financial education at home. How can Wise tap into this and position Young Explorer as the go-to product?
Our solution: kids are growing up in a cashless society, and their parents worry they don’t understand the value of money. Our insight? Kids might not understand money but they understand snacks.
So we created The Snackulator: a calculator that converts foreign currency into snacks. It includes simple financial education features that encourage saving over spending. The goal is to make money make sense to kids.
Team:
Copywriter: Jessica Watson-Galbraith
Art Director: Alice Carlquist
Designer: Nandika Sharma
Copywriter: Jessica Watson-Galbraith
Art Director: Alice Carlquist
Designer: Nandika Sharma
