The world is becoming increasingly cashless and young people are growing up without a clear sense of what money is worth. Parents are worried their kids will overspend, especially when travelling abroad. How can money transfer company Wise help parents feel confident sending their kids out into the world?
We created The Snackulator. A tool that converts foreign currency into snacks, something kids understand. By turning abstract spending into something tangible and familiar, it helps young travellers grasp the value of money while nudging them to save. In a cashless world, The Snackulator makes money make sense positioning Wise as the smartest way to manage it abroad.
Copywriting: Jessica Watson-Galbraith
Art Direction: Alice Carlquist and Jessica Watson-Galbraith
Designer: Nandika Sharma
Art Direction: Alice Carlquist and Jessica Watson-Galbraith
Designer: Nandika Sharma
