Cash is disappearing fast. Which means, kids these day are growing up without really grasping what money is worth. When it comes to a child's first trip abroad, parents are nervous. Will they end up hungover, broke and stranded in Mykonos? Will they be able to afford to leave the airport when they finally land in Tokyo? How can money transfer company Wise help parents feel confident sending their kids out into the big wide world?
The solution? The Snackulator. A tool that converts foreign currency into snacks. By turning abstract foreign currencies into something familiar and tangible, young travellers will understand how much their money is worth. The Snackulator makes money make sense positioning Wise as the smartest way to manage money abroad.
Copywriting: Jessica Watson-Galbraith
Art Direction: Alice Carlquist and Jessica Watson-Galbraith
Designer: Nandika Sharma
Art Direction: Alice Carlquist and Jessica Watson-Galbraith
Designer: Nandika Sharma
